News & Updates
Why Your Business Needs a CRM System
And Why You’ll Wish You Had One Sooner Let’s talk about the importance of having a CRM system. Running a business means juggling clients, leads, follow-ups, and sales. You're losing time and money if you still rely on spreadsheets or sticky notes. A Customer...
Does My Business Need a Website?
If you’re asking yourself, “Does my business need a website?” the short answer is yes. The longer answer? It depends on how serious you are about growth, credibility, and staying ahead of your competition. Many business owners hesitate to invest in a website, thinking...
Can Friends Be Business Partners?
They’re clearly your friends for a reason, but could they also work as business partners? Creating a business with a friend might seem logical. You know them, like them, and trust them. While some business owners recommend partnering with friends for new or existing...
What’s Your Business’s USP?
Your business’s Unique Selling Proposition, or USP, is how you show customers why they should choose your brand or product over your competitors. The USP is especially important in over-saturated markets.
Sure, Patagonia sells clothing, but people buy from their brand because of its impact and dedication to environmental preservation and restoration. And Ben & Jerry’s stands out for its USP of selling “the best possible ice cream in the best possible way” through sustainability efforts and positive impact on its employees, environment, and communities.
Deciding on a Business Form
So, you’re ready to start a business. But are you really ready? Do you know what business form you’ll use?
Suppose you haven’t already decided on which form your business will take. In that case, that’s one of the first major steps to starting your own business.
Don’t take this step lightly. The business form you choose will determine how you’re taxed, the costs you could incur, and your legal protections.
Three main types of business structures exist – sole proprietorship, LLC, and corporation.