What’s Your Business’s USP?

What’s Your Business’s USP?

Your business’s Unique Selling Proposition, or USP, is how you show customers why they should choose your brand or product over your competitors. The USP is especially important in over-saturated markets. Sure, Patagonia sells clothing, but people buy from their...
Deciding on a Business Form

Deciding on a Business Form

So, you’re ready to start a business. But are you really ready? Do you know what business form you’ll use? Suppose you haven’t already decided on which form your business will take. In that case, that’s one of the first major steps to starting your own business. Don’t...