News & Updates
What’s Your Business’s USP?
Your business’s Unique Selling Proposition, or USP, is how you show customers why they should choose your brand or product over your competitors. The USP is especially important in over-saturated markets.
Sure, Patagonia sells clothing, but people buy from their brand because of its impact and dedication to environmental preservation and restoration. And Ben & Jerry’s stands out for its USP of selling “the best possible ice cream in the best possible way” through sustainability efforts and positive impact on its employees, environment, and communities.
Deciding on a Business Form
So, you’re ready to start a business. But are you really ready? Do you know what business form you’ll use?
Suppose you haven’t already decided on which form your business will take. In that case, that’s one of the first major steps to starting your own business.
Don’t take this step lightly. The business form you choose will determine how you’re taxed, the costs you could incur, and your legal protections.
Three main types of business structures exist – sole proprietorship, LLC, and corporation.